This important site in New Zealand’s history required improved interpretation to cater to local and international visitors to Kerikeri. We created a multi-platform concept plan to deliver a high-quality interpretation product for one of New Zealand’s most iconic heritage sites.
Kororipo Heritage Park
The challenge for the project was to create an identity that encapsulated the new park name in a way that indicated the significance of this site and its story of Māori and Pākehā interaction.
Our solution is based on a simple base line that forms two koru. This line represents the water of the inlet, the koru signify both Kauea and Hongi’s whirlpool. The two koru are also the two letters ‘r’ in the name Kororipo, and this rolling ‘r’, often confused by Europeans as a ‘d’ at the time, represents the written form of Te Reo emerging from an ancient stream of spoken language.
A bronze orientation map and custom-designed illustrated interpretation panels allow the visitor to discover the site’s rich history while taking a walk around the park and planning the rest of their time in Kerikeri. The map replicates Kerikeri’s iconic built heritage helping visitors to orientate themselves to the landscape.