Rangihoua Heritage Park

 

PROJECT

 

Client

Marsden Cross Trust Board

Date

23/12/2014

Location

Bay of Islands, New Zealand

 

CATEGORIES

Design & Build

Concept

Digital

 

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The concept for the Rangihoua Heritage Park was to create a pathway journey through the landscape of Rangihoua pā and the early Mission Station of Hohi, and tell the story of the significance of the site – in particular emphasizing the relationship between Samuel Marsden and Ruatara and the foundations of accord that lay behind New Zealand’s first settlement.

CONCEPT

The concept for the Rangihoua Heritage Park was to create a pathway journey through the landscape of Rangihoua pā and the early Mission Station of Hohi. Key to this was telling the story of the site, emphasizing its significance and the relationship between Samuel Marsden, Ruatara and the foundations of accord that lay behind New Zealand’s first settlement.

We wanted to create a walking trail that didn’t impose on the landscape, but provided a series of sculptural markers that invite the visitor to continue on a journey.

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BI-CULTURAL STORYTELLING

The interpretation is always told in two voices, almost as a conversation, alternating the mission and Māori perspectives on the pou along the track.

We developed the content for the exhibition by consulting extensively with a broad range of stakeholders on the project and each group contributed extensively.

We introduce people who lived at the mission and at Rangihoua Pā, both Māori and Pākehā, along the trail, and many of these individuals are also illustrated into larger visual storytelling at the mission site.

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Landscape Storytelling

The landscape determined many of the forms we chose for the interpretation, sometimes quite literally. We cast several relief maps in iron to provide a three dimensional depiction of the landscape. This creates a birds-eye orientation for place-based storytelling and a natural focal point to introduce and contextualize the experience.

Illustrated History

Wherever we have heritage locations with distinct view shafts, the concept of illustrating the past becomes an option. For Rangihoua, we decided to depict the mission station area using three large illustrated scenes that captured Christmas Day 2014, the early mission in 1816, and the later mission in the 1820s. These snapshots were based on extensive archaeological consultation, drawing mainly from the work by Angela Middleton and Ian Smith for the University of Otago and their excavations on the site.

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Travel Planning

For all heritage products, marketing and promotion as a tourism destination is part of the equation. We developed an identity for Rangihoua Heritage Park and created a simple marketing and travel planning website.

This was originally created around the launch of the park, celebrating the 200 year anniversary of the arrival of the first mission families. We developed a simple CRM system to keep track of RSVPs to assist the client in managing the event.

The result

The end result is a new cultural tourism product in Northland, accessible by road and water. It creates a great day out for domestic and international visitors, with ideal locations for picnics as they explore the landscape.

The Bay of Islands has a wonderful, inter-connected heritage, and this project is just one part of that wider story that every visitor should explore.