Top of the Cable Car





Wellington City Council




Wellington, New Zealand




Design & Build

Wayfinding System


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Wellington City Council needed new signage for the Top of the Cable Car, showcasing one of Wellington’s most scenic and visited locations. The design challenge was to build a way-finding system helping visitors travel to/from the Cable Car, orientate themselves on arrival and plan an experience aligned to their duration of visit.


A key part of the design process for these signs was to incorporate several different stakeholders and their brands and to create homogenous yet recognisable designs that would represent their organisations. Materials used were chosen to match the aesthetic of the new terminus building and the colour palette was chosen to complement the latest palette being used by the council.



The site itself has stunning views and several connecting pathways and walks where visitors can explore and find other attractions. We connected these pathways through well-placed signage with maps and clear directions. An important feature of the Top of the Cable Car site is the bronze-cast 3D map, complete with mapped routes for visitors to walk and iconic pieces, cast and welded onto the landscape. This has become the centrepiece to the experience and helps give visitors their bearings and understand the steep terrain.

reliefmap detail

We also utilised existing bollards around the lower CBD that would lead visitors to the Top of the Cable Car along popular routes.


Each sign has been installed at key locations at the Top of the Cable Car. On each of the terminus exits are easy-to-see signs with clear directional arrows that point to each attraction.


Whether it be the Cable Car Museum, Zealandia, the Botanic Gardens or Space Place, the simplified iconography of these attractions is incorporated into the design of the signs, and helps to direct visitors to the landmarks and recognise them along the way.


Bright red metal bands attached to existing bollards that are placed around the lower Wellington CBD are an important addition to this project. Consisting of two red bands representing the rails and colour of the Cable Car and a distance guide in meters, these let visitors know how far they have to go on foot.

Seeing visitors use the signs firsthand was incredibly satisfying and the 3D bronze-cast map is particularly popular. Visitors can find their way to the Cable Car with ease, and once there, become orientated to visit the other excellent attractions on offer.